CHALLENGEA one-of-a-kind pub-crawl app based out of Los Angeles, USA required an identity that would make it stand out on digital and mobile.
INSIGHTAs the LA Crawl app would take members who sign up throughout the greater Los Angeles Area on a fun filled, exciting ride through the night - we researched on various landmarks throughout the city that not only represent, but also shout out that this is LA! Delving far and wide into the landscape of LA helped us create identity iterations that were not only classic but also captured the boundless spirit of the city that the LA Crawl App wanted to present to its audience.
IMPACTOur final logo showcased the best facets of LA city, with a showy neo-classical feel and eye-catching dynamic lines that brought the logo alive in rich, dark colors of the night. The web app was also designed with an intuitive interface that mimicked a proper app, which resulted in more sign-ups.